Direct TV to Nashville: "Titans Aren't Worth Watching"

This weekend an ad for Direct TV featuring Colts quarterback Peyton Manning aired several times in middle Tennessee (and possibly elsewhere). In the commercial Manning's Colts are leading my Titans 28-3 and are about to score again. Manning turns to the camera and insists that viewers order Direct TV so that they will have the option of watching a more exciting game.

When the Titans are playing, Nashville viewers with basic cable have only one option: the Titans game. During the last two seasons, we have watched plenty of Titans losses, several by large margins. Naturally, many of us would prefer having another game to flip to. Is Direct TV acknowledging Nashvillians' frustration with the home team? Is Direct TV essentially telling us, "The Titans aren't worth your time; come with us, and we'll give you more options"?